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How to establish your brand’s positioning, voice, and look and feel. Keep track of what you know about your people with customizable tags. Target your messages based on people’s purchase behavior, app activity, and more. Get to know your audience and find new ways to market to them.
Pay-per-click, or PPC, is posting an ad on a platform and paying every time someone clicks on it. Digital marketing works for B2B as well as B2C companies, but best practices differ significantly between the 2 . Self-improvement, brands to check out and things to see and do – from food to fashion. At first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. For Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan. The women behind this refugee-led catering company, Soufra, are an inspiration to their community and world. Co-produced with VICE, our original series is back with new episodes featuring people who left their day jobs for their dream careers.
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