The organization of this course is structured in such a way as to accompany the student to the strategic learning addressed to the most innovative marketing techniques in the digital sector. This course helped me understand how to leverage data to uncover actionable insights in a digital marketing context. MIT Sloan Executive Education is collaborating with online education provider GetSmarter to create a new class of learning experience – one that is higher-touch, intimate, and personalized for the working professional. By working with GetSmarter, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of MIT Sloan and MIT as a whole.
He was the chief scientist at SocialAmp, one of the first social commerce analytics companies, and at Humin, a social platform that the Wall Street Journal called the first “Social Operating System”. He is currently a founding partner at Manifest Capital and on the Advisory Board of the Alan Turing Institute, the British National Institute for Data Science, in London.
Make sure you integrate your efforts and create a plan that allows you to make the most of all your ad dollars. Finally, don’t forget about adding conversion tactics to your online marketing campaign. Your email marketing plan should be designed to encourage people to return to your website and keep you top of mind. A large percentage of your potential customers are likely to use social media.
These additional software and resource requirements will be communicated to you upon registration and/or at the beginning of the course. Please note that Google, Vimeo, and YouTube maybe used in our course delivery, and if these services are blocked in your jurisdiction, you may have difficulty in accessing course content.
Brand new digital technologies have essentially reshaped marketing theory plus practice over the last decade plus have led to a drastic shift in the high quality and quantity of info we are able in order to store, access, and evaluate. Therefore, there’s been the growing demand for skilled advertising analysts that are equipped in order to ensure optimal return on investment with regard to marketing spend and also to provide valuable insights that push better customer service. These types of disciplines are not the particular only ones covered within marketing; for every different specialty area a professional switches into right after graduation, other disciplines will certainly also be covered.
This module aims to equip you with an understanding of what is involved in creating a predictive model before implementing predictive analytics techniques across digital marketing channels. You’ll learn how to create a predictive model, which involves techniques such as regression analysis, basic descriptive statistics (mean, min/max, standard deviation), using software such as R. You’ll implement these predictive analytics techniques throughout digital marketing channels making use of a real-world case research and create a predictive model on this foundation. This module aims in order to give you experience plus insight into certain obtainable digital marketing analytics equipment and teach you exactly how to use these tools in order to interpret campaign performance. Electronic marketing analytics tools like as Google Adwords, Fb Ads, and web analytics tools such as Search engines Analytics is going to be explored. You will practically apply these equipment with the data models provided to you, plus utilize them to analyze plus measure marketing performance.
This final module offers you an introduction to the exciting future of digital marketing. You’ll explore the possibilities offered by video and mobile marketing, as well as the applications of artificial intelligence in these and other contexts. Finally, through the use of data and research from previous modules, you’ll create a holistic digital marketing plan for your ongoing project, aimed at optimizing a given marketing campaign.
Please check with a Course Consultant before registering for this course if you have any concerns about this affecting your experience with the Online Campus. In order to complete a course, you’ll need a current email account and access to a computer and the internet. You should be familiar with using a computer and accessing the internet, as you may need to read documents in Adobe PDF Reader, view Microsoft PowerPoint presentations, and read and create documents in Microsoft Word. Installing Adobe Flash Player will give you full access to certain course content, such as interactive infographics. However, you’ll still have access to this content in the form of a downloadable PDF transcript if you’d prefer not to use Flash.
They might be interested in Facebook, Twitter, Instagram, SnapChat, or any other type of social media. If you sell products, it makes sense to create video reviews and tutorials of what you offer. If you want to be a thought leader, you can also consider creating white papers to offer to others. Your blog content is also considered a form of online content marketing. This isn’t about putting up a bunch of content that doesn’t do much and is stuffed with keywords.
That sort of thing worked alright 12 years ago when I first started writing online. Even if you have a brick-and-mortar store, an online presence is expected. It’s a course where I learned what’s behind digital marketing strategies.